For the few who are Serious
about their craft,
their work,
and their life.
A book about what you are,
what you must do,
and what may come through you.
The Protocol of the Serious contains 3 short books…
Book 1: What is your life?
A guide for getting Serious.
Introduces a life ordered by Calling.
It speaks to those who sense obligation but have not yet fully accepted responsibility for it.
Book 2: Get Good. Go Fast. Conquer!
A guide for reaching the Promised Land.
Addresses Mastery.
It is the central work on discipline, excellence, and sustained performance over time.
Book 3: Die to self. Find Joy. Access Genius.
A guide for creating Moments of Genius.
Explores Genius and how it enters a life.
It is written for those who have already submitted to Mastery and are ready for something beyond effort.
These works build on one another.
Each requires increasing honesty
and greater discomfort than the last.
Every copy is personalized and unique
The Protocol of the Serious is a linen-wrapped, 238-page hardcover book stamped with your name in gold foil on the spine.
Every copy comes with a personalized dust jacket and a dedication in the text.
Each book comes with a handwritten letter from the author.
It is not available as a PDF, audiobook, or downloadable file.
It exists only in this physical form.
Developed through practice, not theory
This book was developed over more than a decade of mentorship, private coaching, and personal practice.
The ideas in this volume were shaped while pursuing difficult work under real constraints, alongside people operating at high levels of responsibility and performance.
The protocol is repeatable because it has been repeated.
Mastery requires Effortless Performance
The Great Misunderstanding
is that Mastery comes from:
working longer hours,
pushing yourself to the limit,
significant personal sacrifice,
or motivation through sheer willpower.
Those things produce achievement.
They do not produce Mastery.
If you do not know what you are, you will not hear your Calling
and Mastery will remain effortful and elusive.
Where Mastery begins
People who find success
learn sooner or later
that achievement does not lead to Mastery.
Achievement is an outcome.
Mastery is a discipline.
That is the work of this book.
What prevents Mastery?
Mastery rarely fails because of lack of talent.
It fails because people confuse:
thinking with action,
momentum with direction,
activity with progress,
and achievement with alignment.
What worked to reach success once
can become what prevents going further.
What is “the protocol?”
The “Protocol of the Serious” is a sequence of steps that cannot be skipped, hacked, or fast-tracked:
Listening ➡️ Calling ➡️ Obligation ➡️ Mastery ➡️ Speed ➡️ Conquering ➡️ Humility ➡️ Availability ➡️ Joy ➡️ Genius ➡️ Legacy
The book covers the entire protocol from start to finish,
including exercises, definitions, and challenge questions.
Violating the order produces predictable failure,
no matter how capable the person.
Private coaching
Some readers later inquire about private coaching.
Availability is limited and not discussed publicly.