Anthony Garone
About

You built a business around your creative work. Now your time goes to meetings, decisions, and problems.

I help creative founders get back to the work that made them successful. I also help them get better at the parts of leadership that now take too much of their time.

When too much of the business runs through you, it doesn’t matter how great your customers are or how much money you make.

You want your business to get out of your way because it keeps you away from the work people originally came to you for.

A full calendar is a warning sign

Your calendar is usually not the real problem. It is, however, where the problem shows up. Busyness is a symptom, not a root cause.

In fact — as I have learned the hard way — busyness is a choice.

Trapped creatives often blame their workloads instead of their own limitations. Then their own company becomes a source of frustration and feels like it’s in the way.

“Why does the team still need me for this?”
“I’ll just work late and get the project to the finish line.”
“I shouldn’t have to keep making the same edits to your work.”

But these problems point to something bigger: the next thing you need to get better at.

You must return to mastery

You didn’t start a creative business to become a CEO. You started it because you developed creative mastery and the world recognized it. People came to you because you were good at the work. That is still the work they need from you.

Mastery also shows up in how you lead, decide, delegate, and handle pressure.

For a founder, that can mean making decisions sooner, setting clearer standards, handling conflict earlier, and stopping rescue work before it becomes normal.

The goal is simple: get better at the parts of leadership that keep pulling you away from your best work.

How my work is different

Many creative founders have already tried advice that sounds useful and changes very little. But it never works. They leave with ideas, then go back to the same meetings, delayed decisions, employee problems, and rescue work. Here’s how my work differs from other coaches.

I don’t do hacks

You do not need a 20-step framework. You need to see the habit that keeps causing the problem. Maybe you keep rescuing employees, delaying a hard conversation, or fixing work your team should own. We name it. Then you practice a better move.

I’m about humility, not self

When the business gets heavy, pushing harder can make you worse. You jump in, prove yourself, and carry work that should not come back to you. I help you stop making yourself the answer to every problem.

I don’t believe in balance

Stress usually means something important needs your attention. I help you use pressure to choose what matters, make the hard call, and stop hiding behind a full calendar.

Stewardship, not empowerment

Your company is not just a stage for self-expression. People depend on your decisions, standards, and attention. I help you become more useful to the people and work that already rely on you.

No excuses, only action

You can complain about the same employee, client, project, or decision for months. I am not here to nod along. We use the problem in front of you to change how you lead.

Belief in God is a must

This is not a commentary on atheists or agnostics. My work is grounded in the belief of a Creator, and we would have a hard time seeing eye to eye without that.

Three ways back to your best work

Read first

Start with A Way of Intention if you want the book version before you talk to me. It is about choosing what your life is for and paying the cost of that choice.

Read the book

Get unstuck

Book a Clarity Session if you know something needs to change, but you keep circling the same decision, conversation, or next step.

Book a Clarity Session

Work the pattern

Apply for Private Advisory if the same issues keep coming back and you want ongoing help changing how you lead.

Apply for Private Advisory

Questions people ask before working with me

Are you a life coach?

No. I do not do life coaching, and I am not here to help you vent. If your calendar, team, clients, or decisions keep coming back to you, we look at what you are doing that keeps that happening. Then we change it.

Can you help if I need better time management or productivity hacks?

If you need a new app or a productivity trick, I am not your guy. Hacks are for hacks. Most overwhelmed founders do not need better time management. They need to stop adding effort to a bad setup.

What is the difference between a Clarity Session and Private Advisory?

A Clarity Session is one focused conversation for when you feel stuck and need to move forward. We look at what you keep circling, what you have avoided, and what you should do next. Private Advisory is ongoing work for problems that keep coming back. A Clarity Session helps you climb the next mountain. Private Advisory helps you become a mountain climber.

Why do you say clients are blind instead of stuck?

Stuck makes it sound like you are helpless. Most of my clients are not helpless. They are making money, making decisions, and moving fast. They just cannot see how their own habits keep putting them in the middle of everything.

Do I need to read A Way of Intention before booking a session?

No. It helps, though. The book shows how I think about calling, mastery, pressure, stewardship, joy, and the cost of a serious life. You can read first, or we can start with the situation in front of you.

Who is this actually for?

This is for successful creative founders, executives, and post-exit founders whose success has made life harder. The business makes money, but too many decisions, meetings, employee issues, client problems, and opportunities still run through you.

Why creatives trust me for help

I have spent my life studying how people get better at hard things. I’ve written several books about mastery, worked with Emmy winners, Grammy winners, Olympians, founders, and executives, publicly interviewed hundreds of creatives and executives, and built successful businesses around my creative work.

But my clearest lesson came from music. I spent nearly two decades trying to play the hardest song ever written for guitar, only to find out I had the wrong method. More effort made the problem worse. I had to find what I was practicing badly before I could improve.

The same thing happens in business. A founder can work hard for years while practicing habits that keep the same problems alive.

I help you see those habits and practice something better.

Read my client testimonials

See press and interviews

How I became a coach for successful creatives

Mentorship and coaching have been a foundational part of my work since 2010, when I transitioned into a management career. In 2015, I co-founded a self-awareness and soft-skills training startup called Kensho Education, teaching people how to navigate their careers. After three years there, I put my curriculum into my first book, Clueless at The Work.

In 2020, I co-founded a ghostwriting business, working closely with executives and creative technologists. That work evolved into a form of business coaching: extracting attention-grabbing ideas and presenting them in outlets like Forbes, Fortune Magazine, and popular online publications like Stack Overflow and Hacker News.

It was only in late 2025 that I formalized my coaching work into a business after I wrote a short manifesto called Get good. Go fast. Conquer! The 80-page poetic manual on mastery made waves among all my entrepreneur friends — even those with $20M+ companies. They universally said, “People need to read this book.”

Since then, I have been meeting executives and creatives for Clarity Sessions and Private Advisory, doing incredible work for them. Learn more on the Testimonials page.

Read what other creatives have to say

The more successful you become, the less direct feedback you get

As your business has grown and you’ve become more successful, you are likely to have received much less of the criticism and hard truth you’ve needed on your journey up the mountain.

That all ends here.

When clients hire me, they get a refreshing dose of direct feedback. I listen for excuses reframed as wisdom. I listen for contradictions. And then I present it back to you so you actually listen to yourself.

You are already successful and making good money. That is the easy part. I am here to help you do the hard work of identifying the right constraints and eliminating the things that have slowed you down.

Let’s deal with the problems that keep pulling you away from your best work.

Book a Clarity Session